The Elektronika 5 watch was born during a pivotal shift in both the tech world and the watch world.
With the "Quartz Crisis" digitizing wrists worldwide, the Soviet Union flexed its long history of watchmaking to make a watch for everyone with the elektronika series. Digital watches that performed right up alongside their American TIMEX and Japanese Casio counterparts, the watch was purposefully made to be for everyone - From cosmonauts to politicians to iron workers and students, the USSR wanted to prove to the west that a timepiece need not be a luxury good.
Decades later, with the glory days of the USSR far behind, we get a glimpse into what things were like with simple everyday objects - A simple digital watch with fun & useful features for the everyman.
After searching for ourselves, we found out that unlike some Russian watches that are still in production today, the LCD digital variety is relegated to second-hand markets only. So, we rolled up our sleeves and decided to re-make our favorite one.
Working with a manufacturer to make the movement anew from scratch, we replaced a couple of the melodies, remastered the face, and otherwise kept the look and feel of the original "chrono melody" model intact.
The result is absolutely slavtastic - Do you recognize any of the melodies?